Brandguides

Brand guides exist because without them, a brand falls apart fast. If your logo, colors, and typography shift every time they’re used, the brand stops feeling like a brand. A guide locks down the rules so every piece of content looks unified, no matter who makes it. You don’t want to rethink colors, fonts, spacing, or logo placement for every project.

A brand guide removes guesswork. People grab the rules and get straight to creating. Without guidelines, quality slips. Bad resizing, wrong colors, stretched logos—small mistakes that make the brand look cheap. A guide prevents that. Freelancers, new hires, partners; everyone can produce on-brand work instantly. No hand-holding. The more consistent the visuals, the faster people associate them with your brand. Recognition is built by repetition, not randomness.

Here’s the blunt truth:

➥ Consistency is everything

➥ They save time

➥ They protect the brand

➥ They make teams scalable

➥ They strengthen recognition

Below you’ll find the Brandguides I have created or have been a part of throughout the years. From Successful businesses like UNii Security and ILGM.com, as well as small projects such as Geek-Dating. With over 10 years on the job, I know how to show create brand guidelines, and make sure your front and back end developers know what to do!

UNii Security Brandguide

A bold, modern identity for UNii, built around a rounded wordmark, Roboto typography, and a tight palette of lime, navy, and neutrals. The brand is applied consistently across business cards and stationery, highlighting clear hierarchy, strong contrast, and a clean, tech-driven look that fits a contemporary security company.

• ➥Professional look
• ➥Contrast based
• ➥Minimalistic

Nether Lion Studios Brandguide

A striking, game-ready identity for Nether Lion Studios, built around a bold geometric lion mark, vibrant orange accents, and clean Muli typography. The palette blends energetic warm tones with deep blues and neutrals, giving the brand a heroic, adventurous feel. Shown across business cards and letterheads, the system keeps layouts sharp and modern, perfect for a studio focused on strong visual worlds and memorable storytelling.

*Logo by Sven van Asselt

• ➥Contrast based
• ➥Minimalistic
• ➥Dutch orange colour

ScreenArts Brandguide

A crisp, high-contrast identity for Screen Arts, built around a bold film-strip logotype and a tight blue-and-white palette. Using Roboto in heavy and thin weights, the system keeps titles punchy while letting supporting text stay clean and minimal. The various sublogos follow the same visual rhythm, giving the brand a consistent, professional feel that adapts easily across formats; from hashtags to icon-style marks. Original Logo’s and styling created by AivionStudios‘s Michael Braam.

• ➥Professional look
• ➥Contrast based
• ➥Two colour palette

MyCreed Network

A sharp, contrast-driven identity for MyCreed Network, inspired by the visual language of Assassin’s Creed while keeping a clean, professional edge. The refined logo, paired with Century Gothic and a focused palette of orange, black, green, and purple, creates a system that feels bold yet controlled. Sub-brands slot in seamlessly, maintaining consistency while giving each branch its own presence; resulting in a streamlined, modernized take on the original concept. Original Logo’s and styling created by AivionStudios‘s Michael Braam.

• ➥Professional look
• ➥Contrast based
• ➥Assassin’s Creed Branding

Beyond the Horizons Brandguide

Created as part of my work for Beyond the Horizons, the client asked for a design which was similar to minimalistic popular games such as No Mans Sky and Firewatch. The palette moves from peach to deep crimson, echoing the illustrated landscape and giving the brand a calm, explorative character. Paired with clean Muli for longer text, the system balances artistry with readability—perfect for a project rooted in discovery, storytelling, and visual immersion.

• ➥Client based
• ➥Autumn and fire colour palette 
• ➥Minimalistic
• ➥Unique artstyle

Geek Dating Brandguide

A playful, stylized identity for Geek-Dating, mixing romantic cues with bold, comic-inspired typography. The palette ranges from soft pinks to deep blues, giving the brand plenty of flexibility while keeping the vibe fun and unmistakably geeky. Clean iconography and minimalistic layouts tie it all together, creating a look that’s energetic, approachable, and perfect for a light-hearted matchmaking concept.

• ➥Romantic yet Geeky look
• ➥Wide array of colour possibilities
• ➥Minimalistic