Projects

I’ve worked on multiple major projects since 2020, after graduating in Communication and Multimedia Design with a focus on marketing from Utrecht University. I started my career at UNII in 2020, followed by a range of smaller rebranding and creative projects for various clients. In 2021, I joined ILGM as a Visual Content & DXP Specialist, where I expanded my expertise in branding, digital experiences, and content strategy. After ILGM relocated to the United States in late 2025, I briefly worked on a side project for SteFit before transitioning to Beary Bears and its subsidiaries in early 2026.

Beary Bears (2026 – ongoing)

I worked on a refreshed visual identity and e-commerce experience for Beary Bears, helping shape a playful, family-friendly brand presence with a stronger focus on storytelling, warmth, and conversion-driven design. The updated direction brings more personality and emotional connection to the brand while supporting a smoother and more engaging customer journey.

I am responsible for creating the landing pages, product detail pages (PDPs), and all branded marketing assets and visuals. My focus was on translating the brand’s soft, comforting identity into clear and effective digital experiences while maintaining consistency across the website and campaign materials.

SteFit Coaching (2025-2026)

This project was a full website build for SteFit Coaching, designed to communicate a premium fitness coaching brand with clarity, conversion and visual impact.

The focus was on clear client journeys and conversion-driven content: from a results-oriented hero section to a structured pricing overview, service explanation and strong calls to action.

Every section highlights the unique value of the coaching, showcases social proof, and drives users toward scheduling a free intake call.

ILGM Rebranding (2021 – 2025)

I worked on the rollout of ILGM’s full brand refresh, introducing a bold, retro-inspired visual identity alongside a completely upgraded e-commerce platform tailored to the home-growing community. The new brand direction brings more personality and energy to ILGM, while staying true to its roots as a trusted grower-first platform.

I was responsible for creating the landing pages, product detail pages (PDPs), product listing pages (PLPs), as well as the illustrations and the majority of the marketing assets. My focus was on translating the refreshed brand into clear, conversion-driven designs while maintaining consistency across the entire customer journey.

ILGM Home Grow Tour (2025)

I worked on the launch of a nationwide U.S. Home Grow Tour, a collaboration between ILGM and Leafly, focused on empowering both new and experienced cannabis growers through hands-on education and community-driven events. The multi-city tour took place across six major locations and combined practical garden workshops, guest meet-and-greets, and locally inspired activations that reflected regional cannabis culture. I was responsible for creating the landing pages and the majority of the marketing assets.

Dushicas Rebranding (2022 – 2023)

Dushi Cas is a welcoming Aruba vacation home in the quiet Paradera district, offering three king-size bedrooms, a full kitchen, and a private garden with a pool, perfect for families or groups who want comfort and privacy. The site presents the stay with a warm, personal touch, reflecting the owners’ focus on making guests feel at home.

Clear information, inviting visuals, and straightforward navigation make the property easy to explore, while guest reviews highlight the relaxed atmosphere and attentive hosting.

Kapsalon Visage Rebranding (2021 – 2022)

Kapsalon Visage presents a sleek, modern identity for a premium hair salon, balancing a minimalist black-and-white aesthetic with refined typography and clean visual hierarchy. The site highlights professional services in a stylish way; inviting clients into a sophisticated environment while keeping the brand approachable.

Clear navigation, strong imagery, and consistent styling underscore the salon’s focus on quality craftsmanship and contemporary flair.

UNii Launch project (2020)

Launched in 2020, UNii presents a single, modular security system designed for flexibility and scalability across residential, commercial and high-risk facilities. The brand emphasizes “innovative security that grows with you,” incorporating a unified hardware platform, cloud-based software and remote service/maintenance tools. A minimalist aesthetic, paired with clear iconography and strategic layout, underscores both technical reliability and user-friendly design.